Archive for March, 2008
Name Squeeze Pages – What Are They and Why Do You Need Them?
Posted by: | Comments
In the Internet Marketing world today, there are many terms that are used. Some of the names change, but the meaning is still the same. Take the name Squeeze Pages, they are also called landing pages, lead generatoring pages, and others. But they all do the same thing. They capture a visitors name and email address for the person.
If you aren’t familiar with the term opt-in list, it is simply a list of people who have agreed to receive periodic emails from you. They have willingly supplied you with their name and email address.
A squeeze page is usually a one page website, that has an opt-in form on it. Once a person enters their information, which can be anywhere from just their name and email address, to also include phone numbers, street addresses, and more, they are now on a list to recieve information on a certain subject.
This opt-in list is gold to any Internet Marketer, it’s their livelyhood!
One your squeeze page, you want to detail out as much information about what it is you are exchanging for their information, most people will gladly give you their name and email address for valuable and free information. Your information must be of good content and up to date.
This can be anywhere from a free report, to a free download of software.
These names are now put into an auto responder and yours, use them wisely do not spam them! Send them information either weekly or monthly about the subject they opted-in for. Do not send advertisements all the time trying to get them to buy something, this turns them off quickly. Instead offer up reviews of software or programs you are with and have found to be solid and good.
To create a squeeze page is not hard at all. Just the idea to some is frustrating and complicated. It’s Not.
You just need some good copy of how to word things out to make a visitor want to give up their name and email address. Do a bit of research and check out someone else’s squeeze page and see what they did. You can use them as a model but DO NOT copy what they have!
It is not hard or expensive to create your squeeze page, so take your time and learn the tricks before getting frustrated and quitting. You do not need to spend a lot of money either, you can build your own squeeze page very easily without much cost at all.
Templates should you use them or not
Posted by: | Comments
Our Template Shop
When it comes to deciding if you should use a template or design your own website or even hire out to a web designer. This is going to depend on you and your knowledge of HTML and your time.
If you can type and follow simple instructions, it’s best that you try to do it on your own. You won’t only get what YOU want, you will also be able to edit it when you need to and save yourself tons of money
Putting together your own website using templates that you have either purchased or gotten off the internet for free, isn’t difficult if you have the proper tools.
You’ll need what they call an HTML Editor, there are many out there on the internet just do a simple search on your favorite search engine for ‘HTML Editors” you should get tons of results back. If you are short on money and want to use one at no cost, than I highly recommend either 1stpage2000, or NVU, both of these are easy to understand and easy to use.
You will also need a way to put your pages on your hosting account, this is done by using a software program called FTP (File Transfer Protocol) again you can get one free by doing a simple search on your favorite search engine. And again you will get tons of results back, I personally use and am very happy with is SmartFTP the set up is easy and easy to use.
There are also other things to consider when you decide to put a website up on the World Wide Web, and that is to purchase a domain name. A domain name is simply your address to your business on the internet. You also will need hosting, this is where you business located.
For a domain name it will cost you around $9.00 a year and you can get one at GoDaddy.com
For your hosting needs, this is again going to depend on what the main purpose of your website is. You can get hosting ranging from $5.00 all the way up to $50.00 a month. I highly recommend Hostlikeapro.com
They are reliable and honest folks there and the support is outstanding. They will help you get things set up and working quickly.
Just do your homework before you get started on building a website and you should have no problems at all.
What Does HTML Do and What Does it Mean?
Posted by: | CommentsThere are a lot people out there building thier own websites not understanding what it is they are actually doing.
It is important to have a general concept of what all that coding is and what it means. The coding used to build a website is known as HTML. This is how a browser reads a webpage and then interupts it into what people see in the window.
HTML means Hyper Text Markup Language.
Some Basic Things You Can Do with HTML
-change the fonts style, color, underline it, and Italic and bold it
-change the font color
-create a list
UL – for unordered list
OL – for ordered list
LI – for each line in the list
-create a table to organize your images or create a chart on your site
table – starts table
tr – starts table row
td – starts table cell
remember to end each cell and each row as well with a hash mark before the tag
-create a text link
text links are great
-add an image
img src
-create simple contact forms that include labels, radio buttons, and push buttons
-quote someone
blockquote – quoted text
-insert special characters and fractions into your text or blog post
these are just a small sampling;
&trade ™ trademark sign
&hearts ? heart
@ @ at sign
© © copyright
® ® registered trademark
¶ ¶ paragraph sign
¼ ¼ one-fourth
½ ½ one-half
¾ ¾ three-fourths
With HTML you can do a lot of different things with it within your website or even your blog. You can put images on your website and movies and video.
There is so much you can do with HTML to make your website more attractive and appealing to visitors.
But I must now caution you with this. Even tho many have found really cool things they can do with their websites using HTML coding, that it has made their sites way too wild and hard to find things.
Most people today will click away from these fancy sites, and instead be more willing to read a website that is simple and clean.
Keep this in mind while you are building your website, DO NOT get carried away with all the neat things you can do with HTML.
Keep it simple and clean.
To better understand HTML and how all this works, I highly recommend One Hour HTML
This little piece of software will save you hundreds of hours and money in learning HTML
HTML Editor Some Common Design Principles
Posted by: | CommentsA lot of people out there today are trying their best to design their own websites without knowing what they are doing. They aren’t using the right HTML Editor or coding things properly for success. There are many other things to know before just building a website, these are common principles most professional web designers know and use.
Your Website Color -
One thing a lot of people do not realize, that website colors make a big difference on how their visitors will react to their offers. There are some colors that will make people comfortable and at ease, while there are other colors that are difficult for people to read and even hurt their eyes and they have to strain to read the website.
Using these colors will make people click a way from your website before even reading one single word. Keep to using only two different main colors for your website and make sure the colors do not clash. The best put together websites, are the ones that use a simple white background with black text, this is the least likely to harm or strain someones’ eyes.
Your Website should stay in Balance -
Maintaining balance in your website can be done using colors that will complement each other. Some common colors people use is a dark color in the background and a lighter color in the foreground. Don’t make all your text different colors as this might look good to you, but it can make the text difficult for others to read. Always design your website with our visitors in mind.
Putting Lines in your Website -
Almost all websites use horizontal lines to separate different parts of the website. You can change the colors to these lines easily enough. Make sure that you do not over due with these lines, it can be confussing to your visitors. You can have the horizontal lines and even have vertical lines to separate things. You will see the vertical lines that will separate the navigation information that is nested on the left or right hand side, this makes it easier for visitors to understand what is the actual website and what the navigation is.
Making Text Stand Out More -
With most websites it is common to make part of your text bigger than the rest, as this is what you want your visitors to notice first. Don’t make this part too big or loud with color, it will be more annoying and visitors might just skip over it. Having things just a bit bigger and a different color (commonly red) a visitors eyes are drawn to this part and they will read this to get the idea of the text to follow.
One easy way to create this and all effects of a website is by using a good and reliabe HTML Editor. Be careful in choosing one as not all are the same. A lot of HTML Editors don’t always let you put your own pictures into the template and you can only use the templates they offer.
So when choosing an HTML editor, research what it does and does not do.
6 Important Features in Choosing a Web Host Provider
Posted by: | CommentsDid you know it is important to research what web host provider you choose?
This step can cause you a lot of time and money if not researched properly. A good hosting provider needs to be there for you and your busines. You will depend on them to keep your website live on the internet so you can build your business and make money.
When it comes to choosing a good reliable web host proiveder you need to keep these features in mind and make sure they will meet your needs for your business.
-
- 1. Email Access – This is very important as this how your customers will be able to contact you. It’s important you understand how you can use your email accounts and how you access them.
2. Disk Space – This refers to the amount of space you have for your website. Make sure they offer enough space for your entire website. Getting somewhere around 1 gig would be fine to start with, but make sure they will allow you to add more space or upgrade to more space as your business grows.
3. Bandwidth – This is how much traffic is sent to your website. Most hosting providers will allow enough bandwidth for a lot of traffic. Keep in mind that not just traffic uses bandwidth, when your send/receive emails, people click on links to arrive at your website, and when you or someone uploads or downloads from your website all these things will use bandwidth. Again, see that the hosting provide will allow you to purchase more bandwidth or upgrade if need be.
4. FTP Access – it’s important that your hostin provider allow FTP access via a 3rd party program. FTP stands for File Transfer Protocol
5. Scripts/Databases – If you are a bit advanced and understand how to install and use scripts and databases, make sure the hosting providers allow this. Some hosting providers will allow scripts and databases but they will limit on what types of scripts you can use. So please read all their terms of services.
6. Support – This is probably the most important feature to look for, especially if you are new to hosting and websites. It is vital that the hosting provider provide good quick support to help you get things done. The one way to find out is to click on the support or contact link and submit a ticket asking a question find out how fast their turn around is. It is standard today that you should receive an answer with 72 hours Max!
These tips should help you in choosing a good hosting provider to help you with all your website needs now and in the future. Also ask questions you should always feel comfortable with their support system and how they handle these requests.
>